Creative in every way, Aldo Pulella has a passion for producing beautiful and useful things, ranging from photography to digital design; he basically turned his hobby into his career.
The last years he spent mostly working on projects involving digital design. Currently the 28 year old works as Art Director at OgilvyOne, a Johannesburg based company specializing in digital and interactive design.
Whenever there is spare time, Aldo experiments with multiple forms of designs to improve his skills and get inspiration for new projects, leading to a portfolio composed of diverse works and projects.
His approach and also secret to success is a very distinct and experienced approach to the creative process: “Absorb – collect – define – structure – craft – refine”. As he would say:” It's good to define your process and plotting your course through a project from start to end.” As the outcome proves, this defined approach definitely pays off. Companies like Coca Cola, BMW and Microsoft already profited from his talent to set objects perfectly into scene and create unique, memorable homepages and advertisements.
Inspired by the beautiful things in the world, he tries to absorb as much influence as possible from various forms of design such as photography, digital, sculpture, architecture and online media; but his most important source is still our very own natural surrounding. This can also be seen in his photography, mostly featuring impressive nature settings and beautiful landscapes.
His most outstanding works are a combination of his photographic work, 3D modeling and illustration techniques, influenced by motion graphics and sculptures.
Strong contrast and a great attention to details often incorporating a human portrait or an animal are probably the most distinctive features of the South African creative.
